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Smedja

What I build

Four kinds of work. Each one lists what already runs and which systems it talks to. No examples that do not exist.

  1. 01

    AI on top of your CRM, email and calendar

    What it is
    Something that reads what already sits in your systems and pulls a short list or a draft out of it every day. Who to call and why. Which email deserves a reply. Which invoice can go to the accountant.
    Already running
    Ledgerbox (drafts in Outlook). The sales app (signals on the home screen). My own outreach: a system finds decision makers, Claude scores them, the emails go out on a fixed schedule, and appointments land in my calendar.
    Works with
    Gmail, Outlook and Microsoft 365, Google Calendar, Apollo, LinkedIn.
  2. 02

    Own apps for field sales and the office

    What it is
    An app that does exactly one process, on the phone or at the office, without the fifty buttons of a standard package.
    Already running
    The sales app for one rep. The admin area of TFR Recruitment. Race Control for my racing team.
    Works with
    The phone (as a web app on the home screen), calendar feeds, Discord.
  3. 03

    Processing email, invoices and documents automatically

    What it is
    What arrives by email gets read, sorted and put in the right place. A person looks at it before anything goes out.
    Already running
    Ledgerbox (invoices and receipts from two mailboxes, with one draft per invoice). Applications with a CV at TFR Recruitment.
    Works with
    Gmail, Outlook, PDFs and attachments.
  4. 04

    Web shop catalogue and product texts in bulk

    What it is
    Reading in, cleaning, rewriting and writing back hundreds of products at once through the store's API. Texts, SEO fields, alt texts, FAQs, VAT per country.
    Already running
    Apex300 (SEO texts and FAQs for the whole catalogue). Baristas Choice (VAT per product category and country, shelf pricing, the margin calculator). For another store I imported about a thousand products into a staging environment.
    Works with
    Shopify, Klaviyo, Mailchimp.

Does your system have an API or an export? Then I read it in the first week. If your CRM is not listed here, that is not a problem, it just has not come up yet.